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What is Fair Trade?

Fair Trade is a partnership between the producer and the consumer, whereby a fairer proportion of the money you spend as a consumer reaches those who need it most, namely, the poor agricultural and artisan workers of Third World countries. This is achieved by cutting out greedy middle men, and guaranteeing prices to improve financial security so that long term investments can be made that were impossible before, such as sending children to school or acquiring loans to improve their standard of living.

"When we arise in the morning...at the table we drink coffee which is provided for us by a South American, or tea by a Chinese, or cocoa by a West African. Before we leave for our jobs we are already beholden to more than half the world."
Martin Luther King

Fair Trade means that producers are purchased as directly as possible from the producers, cutting out the middlemen.

Fair Trade aims to increase producers' access to markets by providing feedback and advice on products and product development.

Fair Trade seeks to protect human rights, especially of women, children and indigenous peoples.

Fair Trade demonstrates concern for environmental sustainability. Fair Trade seeks to protect human rights, especially of women, children and indigenous peoples

Fair Trade promotes gender equality in relation to pay and working conditions.

Fair Trade means respect for people and the environment


Fair Trade Foods
The range of Fair Trade foods is still relatively small, but the consequences for the people that produce them, and sell them under FairTrade conditions is LARGE, so even a small purchase can make a difference. It shows your support for these producers and as part of a regular shopping habit, can help them work their way out of poverty.

British Association of Fair Trade Shops

Reading Fair Trade Town Initiative

Trading for a Fairer World
We aim to highlight the stories of some of the producers in the Third World who have benefited from FairTrade practices.
....Watch This Space For Details..!!!