Reading Fair Trade Town Initiative came about, because many people in Reading really care about the poor work conditions endured by workers in poor countries, who produce most of our food and consumer goods. Reading consumers want producers to receive a fair days pay and insure good human rights & environmental standards are adopted.

(left) Dave Sutton, leader of the Reading Borough Council cutting the Fairtrade Cake to celebrate Reading becoming a Fairtrade Town on 2nd Feb 2004