the town initiative

Join Reading people in making Reading one of the
best Fairtrade Towns in Britain.

 

Reading became a Fairtrade town on 2nd February 2004 and participation has grown stedely since then.

The New directory shows 20 cafes and 35 shops selling fairtrade products. In addition over 52 groups, churches, organisations and businesses regularly use fairtrade tea and coffee at all their meetings or in their workplaces.

We need to expand this network, as we know from fairtrade producers such as Rosa Blanca from Nicaragua, that she can only sell 30% of her fairtrade coffee to the fairtrade outlets because of insufficient demand. The rest of her coffee get sold on the "free" market at much lower prices. I would make a huge difference to her, if all the coffee could be sold on the fairtrade market.

Reading had to fulfil Five Goals to gain Fairtrade Town Status which are:

 
 
  Reading Borough Council passes a resolution supporting Fair Trade. It should also agree to serve Fair Trade coffee and tea at its meetings and in its offices and canteens
A range of Fairtrade products are readily available in Reading’s shops, and served in at least two local cafes/catering establishments.
Fair Trade products are used by at least 10 local businesses and organisations. This could include schools, churches, large offices, hairdressers, etc.
Attract media coverage and popular support for the campaign.
A local Fairtrade steering group is convened to ensure continued commitment to its Fair Trade Town status.
 
 
When the five goals have been achieved a signed and dated certificate will be presented by the Fairtrade Foundation.
Download the five goals leaflet for detailed information on
these goals.